July 2022

The Perfect Mix by Dave Briggs Take one part low-key, charismatic deal-maker, add a workhorse and detail-fanatic and the result is the profoundly-successful Preferred Equine Marketing partnership of Geoff Stein and David Reid. he burning question is this – how did two guys as different as January and July create the most successful horse agenting business in harness racing? For Geoff Stein and David Reid, the answer is simple – they have turned Preferred Equine Marketing (PEM) into a powerhouse because they are so different. Well, at least that is one of the reasons. On the surface, it appears like a partnership fraught with peril. The

Attraction of Opposites Differences, similarities between Geoff Stein and David Reid make for one of racing’s leading partnerships THE GREEK MYTH IS WELL KNOWN, OF THE KING NAMED MIDAS. For Midas’ hospitality, Dionysus, god of wine, offered to grant the king anything he wished. The king’s request was simple: that everything he touch turn to gold. Though the legend reflects that Midas soon regretted his choice—realizing, no doubt, how hard life may be when food and water are changed to gold—the “touch of Midas” has come to reflect those who find success in all that they do. It is a gift that benefits people in life, and