Asahi Beverages secures pourage rights at Flemington Racecourse

by | Apr 21, 2026 | Uncategorized | 0 comments

Asahi Beverages has expanded its presence in Australian racing by securing pourage rights at Flemington Racecourse in a seven-year agreement with the Victoria Racing Club. The deal sees Asahi replace long-time incumbent Lion, which had held beverage rights at Flemington for the past 25 years. Asahi’s portfolio includes major brands… Read More »

The post Asahi Beverages secures pourage rights at Flemington Racecourse first appeared on Just Horse Racing.

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Written by our team of expert trainers and breeders at Joie de Vie Farm, this post reflects decades of experience and a deep love for Standardbred horses. Our authors bring you firsthand knowledge and a unique perspective on the art and science of horse breeding and racing.

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